Queuing time in any retail establishment is a much-researched issue. How to keep your customers happy, how to keep them back, and more so, how to ensure that their retail experience is as painless and streamlined as possible. So it would come as no surprise to discover that the average waiting time for a customer in a queue is no more than 6 minutes, according to a report by Omnico.
In one survey completed by coffee shop customers, one of the biggest stumbling blocks upon entering a particular range of well-known coffee shops, was that customers were confused as to where they needed to order, where they needed to queue and where they needed to wait to pick their orders up.
And it doesn’t take a lot of effort when starting to research queue management systems, to be completely overwhelmed by the variety of choice and technologically efficient, and more so, costly, queue management systems. Whether there are electronic systems set up to monitor customer movement, or whether the queuing area is filled with in-store merchandising and additional revenue-opportunities, one issue remains clear. You, as the retailer, is responsible for ensuring an effective queuing strategy for your customer, to ensure that they have a pleasant shopping experience.
Tigrox has been working with a number of industries to assist with simple, and completely effective, queue management. Communicating key business messages or way-finding instructions is what the Tigrox interchangeable banner barrier system offers.
If you’d like to talk to us about how we can help you create an efficient customer experience, and install a queue management system that works and will help you to produce results, then get in touch with us today.